Just another WordPress weblog
Rapidshare – one of the big file Sharing services in Internet. There are many rapidshare search engine but most of these not effective. Gogetlink.com is new Rapidshare search engine very easy and free.
You just need enter keyword into search field
And get link download immediately
Ok, wish you success! 
A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It’s very important for every webmaster to quickly submit website content to search engine . With some platforms such as wordpress, blogger, … itself has supported you create sitemap, but if you do not use wordpres or blogger, don’t worry because after reading this article you will learn how to create sitemap for your website very easy.
There are many ways and software to support creating a new sitemap for a website. Today, i will guide you how to create a website sitemap very effective and many webmaster have used. Using free service of xml-sitemaps.com.
Go to XML-SiteMaps.Com.
Fill this form with your website information:
Starting URL: Your Website URL
Change Frequency: Time of your website update
Priority: Auto
Click to Start button and wait a minutes to processing…
After processed, it generate a list of file name. But, you just need download 4 file named: sitemap.xml, ror.xml, sitemap.html and urllist.txt.
If need, you can open sitemap.xml to edit priority (i use notepad++). Priority parameters specified the important of this url, if any Url important than another, you can set higher (highest is 1.0 and lowest is 0.10)
After that, upload 4 file to root (same directory with index.php, index.asp,…) and verify sitemap.
Wish you success!
Panda Internet Security is a complete security solution for businesses and professionals to armor plate your computer.
The new Panda Internet Security offers the most complete protection so you can use the Internet with absolute peace of mind.
It prevents data theft (login details, credit card numbers, etc.) and protects you from other Internet threats, such as viruses, spyware, hackers and online fraud.
Protects your privacy by preventing spyware from being installed on your computer. The anti-spyware protection prevents this type of software from compiling data about your Internet habits and preferences.
Thanks to the revolutionary TruPrevent Technologies now, more than ever, you will be protected against malware at all times.
Not only are you protected against viruses. Now you have integrated protection capable of combating all types of malicioussoftware: hacking tools, jokes, malicious cookies, viruses, etc.
Make backup copies of your most valued documents to avoid losing them in the event of disasters. You can make backup copies of your documents easily in the location you choose: USB removable drives, CDs, DVDs, or even Internet secure servers.
Neutralizes network viruses and prevents possible intrusions or attacks by hackers trying to enter your computer through the Internet.
Protects you against junk mail, saving time and resources. The anti-spam protection will keep your inbox free from junk mail sent massively across the Internet.
Protects you against the growing number of fraud attempts on the Internet. For example, you can avoid spoof bank/financial service Web pages that are really controlled by fraudsters.
None of this data can leave you computer without your prior consent.
If your computer is used by other people, you can put restrictions on the content they can access on the Internet. Configure the filters for each user and you won’t have to worry about some users accessing inappropriate content.
Protects you against security holes in certain applications that could make your computer easy prey to all types of malicious software and hackers. Now you can fix vulnerabilities detected in your computer, giving you even greater security.
Enjoy the wide range of services that we offer. Now you have a whole team of IT security experts to help you resolve any queries that could arise. In addition, on our Web page, you can access the latest versions of our products and all the information you need.
Requirements:
http://acs.pandasoftware.com/marketing/promo/IS10microsoft.exe
soft4all.info
PRC is a Mobipocket eBook File. You have a PRC file and want to get all content or convert this file to another format but don’t know how. This article will help you the way to get all PRC content and convert to another format.
Stanza – Electronic book reader and book sharing software for the iPhone. But, we can also using this software to read and convert PRC file very easy
http://hotfile.com/dl/27012758/54b91a4/StanzaSetup-Tutorials-Tips-Tricks.Info.rar.html
After download, setup it. Open Stanza software and choose File –> Open File to open prc file.
After select prc file, the prc text content will show in this panel.
To convert this file to another format, choose File –> Export Book As –> Format name you need.
And my result:
Wish you success!
Blogger (or Blogspot) is a free blogging platform run by Google with many nice widget and templates. This article will guide you some tips to improve SEO for blogger template with a few seconds.
The first, i will create new blog in Blogger.com. My blog need to improve SEO is http://tutorials-tips-tricks-info.blogspot.com. After blog created, i have installed new themes and check website score in http://websitegrader.com/
And the result before optimized SEO, my blog point is 27.
Ok, now i will following 3 steps below and try check again.
Normally, the title of a blog is BLOG TITLE : POST TITLE, you can improve SEO by modifying the title to POST TITLE | BLOG TITLE. Find the following code in your template:
<title><data:blog.pageTitle/></title>
replaced by the code:
<b:if cond='data:blog.pageType == "item"'> <title><data:blog.pageName/> | <data:blog.title/></title> <b:else/> <title><data:blog.pageTitle/></title> </b:if>
<b:if cond='data:blog.pageType == "item"'> <title><data:blog.pageName/> | <data:blog.title/></title> <b:else/> <title><data:blog.pageTitle/> | Tutorials | Tips | Tricks | ...</title> </b:if>
Add the code before <b:skin><
Try do it. Wish you success!
One of the biggest annoyances for me in Windows 7 or Vista is that you can’t immediately open the Network Connections list to see the list of adapters like you could in XP. In Windows XP, you could right-click any network connection and select “Open Network Connections”, but in Windows 7, the only option you have is to open the Network and Sharing Center via the same right-click menu.
Today, i will guide you a small tips to open Network connections list very easy with few seconds.
Open Start Menu and type ncpa.cpl into the Start menu search box to immediately open the connection list.
And the network connection list will show:
You can also create a shortcut somewhere to the full file path if you want even easier access.
Just use C:\windows\system32\ncpa.cpl as the location of the shortcut.
Note that we’ve also tested this on Windows 7 or Vista as well. Wish you success!
On Jan 21 2010, Mozilla Firefox 3.6 has been released. This version of Firefox is promised to be faster than any previous version available and focus on improving user experience.
Firefox 3.6 is built on Mozilla’s Gecko 1.9.2 web rendering platform, which has been under development since early 2009 and contains many improvements for web developers, add-on developers, and users. This version is also faster and more responsive than previous versions and has been optimized to run on small device operating systems such as Maemo.
Notable Firefox 3.6 features include:
Mozilla Firefox currently has over 6,000 add-ons available to help customize your interface and tweak your browser. Mozilla is adding in “Personas”, allowing users to preview how a theme looks before applying it. Mozilla has also updated their plug-in detection, bringing you to a page with all the latest and out of date applications.
Firefox 3.6 will load webpages 20% faster than version 3.5, reducing their overall speed to just under a second. Web designers will receive a CSS gradient and background and an updated file API for web application developers, to work just like desktop apps. Firefox will also add drag and drop support, and even detect your computer orientation.
Firefox 3.6 will overwrite your existing installation of Firefox. You won’t lose any of your bookmarks or browsing history, but some of your extensions and other add-ons might not work until updates for them are made available. You can reinstall an older version later if you wish to downgrade.
Wish you success!
Here is a list of Search Engine Optimization related terms/jargons that you commonly come across on many websites(sometimes even here). This is a dictionary sort of reference for anyone who wishes to learn about SEO.
301 A permanent server redirect – a change of address for a web page found in the htaccess file on apache servers. Also useful for dealing with canonical issues.
adwords Google Pay Per Click contextual advertisement program, very common way of basic website advertisement.
adwords site (MFA) Made For Google Adsense Advertisements – websites that are designed from the ground up as a venue for GA advertisements. This is usually, but not always a bad thing. TV programming is usually Made For Advertisement.
affiliate An affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.
algorithm (algo) A program used by search engines to determine what pages to suggest for a given search query.
alt text A description of a graphic, which usually isn’t displayed to the end user, unless the graphic is undeliverable, or a browser is used that doesn’t display graphics. Alt text is important because search engines can’t tell one picture from another. Alt text is the one place where it is acceptable for the spider to get different content than the human user, but only because the alt text is accessible to the user, and when properly used is an accurate description of the associated picture. Special web browsers for visually challenged people rely on the alt text to make the content of graphics accessible to the users.
analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.
anchor text The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common.
astroturfing (the opposite of full disclosure) attempting to advance a commercial or political agenda while pretending to be an impartial grassroots participant in a social group. Participating in a user forum with the secret purpose of branding, customer recruitment, or public relations.
authority (trust, link juice, Google juice) The amount of trust that a site is credited with for a particular search query. Authority/trust is derived from related incoming links from other trusted sites.
authority site A website which has many incoming links from other related expert/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, pagerank, and search results placement. Wikipedia, is an example of an authority site.
B2B Business to Business.
B2C Business to Consumer
back link (inlink, incoming link) Any link into a page or site from any other page or site.
black hat Search engine optimization tactics that are counter to best practices such as the Google Webmaster Guidelines.
blog A website which presents content in a more or less chronological series. Content may or may not be time sensitive. Most blogs us a Content Management System such as WordPress rather than individually crafted WebPages. Because of this, the Blogger can chose to concentrate on content creation instead of arcane code.
bot (robot, spider, crawler) A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scrape” content for the purpose of plagiarizing it for exploitation by the Spammer.
bounce rate The percentage of users who enter a site and then leave it without viewing any other pages.
bread crumbs Web site navigation in a horizontal bar above the main content which helps the user to understand where they are on the site and how to get back to the root areas.
canonical issues (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMSs like Wordpress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.
click fraud Improper clicks on a PPC advertisement usually by the publisher or his minions for the purpose of undeserved profit. Click fraud is a huge issue for add agencies like Google, because it lowers advertiser confidence that they will get fair value for their add spend.
cloak The practice of delivering different content to the search engine spider than that seen by the human users. This Black Hat tactic is frowned upon by the search engines and caries a virtual death penalty of the site/domain being banned from the search engine results.
CMS Content Management System – Programs such as Wordpress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so chose.
code swapping (bait and switch) Changing the content after high rankings are achieved.
comment spam Posting blog comments for the purpose of generating an inlink to another site. The reason many blogs use link condoms.
content (text, copy) The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content.
contextual advertisement Advertising which is related to the content.
conversion (goal) Achievement of a quantifiable goal on a website. Add clicks, sign ups, and sales are examples of conversions.
conversion rate Percentage of users who convert – see conversion.
CPC Cost Per Click – the rate that is paid per click for a Pay Per Click Advertiser
CPM (Cost Per Thousand impressions) A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M – from the Roman numeral for one thousand.
crawler (bot, spider) A program which moves through the worldwide web or a website by way of the link structure to gather data.
directory A site devoted to directory pages. The Yahoo directory is an example.
directory page A page of links to related WebPages.
doorway (gateway) A web page that is designed to attract traffic from a search engine and then redirect it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the same in that users and search engines are served different content.
duplicate content Obviously content which is similar or identical to that found on another website or page. A site may not be penalized for serving duplicate content but it will receive little if any Trust from the search engines compared to the content that the SE considers being the original.
e commerce site A website devoted to retail sales.
feed Content which is delivered to the user via special websites or programs such as news aggregators.
FFA (Free For All, link farm) A page or site with many outgoing links to unrelated websites, containing little if any unique content. Link farms are only intended for spiders, and have little if any value to human users, and thus are ignored or penalized by the search engines.
frames a web page design where two or more documents appear on the same screen, each within it’s own frame. Frames are bad for SEO because spiders sometimes fail to correctly navigate them. Additionally, most users dislike frames because it is almost like having two tiny monitors neither of which shows a full page of information at one time.
gateway page (doorway page) A web page that is designed to attract traffic from a search engine and then redirect it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the same in that users and search engines are served different content.
gizmo small applications used on web pages to provide specific functions such as a hit counter or IP address display. Gizmos can make good link bait.
Google bomb The combined effort of multiple webmasters to change the Google search results usually for humorous effect. The “miserable failure” – George Bush, and “greatest living American” – Steven Colbert Google bombs are famous examples.
Google bowling Maliciously trying to lower a sites rank by sending it links from the “bad neighborhood” – Kind of like yelling “Good luck with that infection!” to your buddy as you get off the school bus – there is some controversy as to if this works or is just an SEO urban myth.
Google dance The change in SERPs caused by an update of the Google database or algorithm. The cause of great angst and consternation for webmasters who slip in the SERPs. Or, the period of time during a Google index update when different data centers have different data.
Google juice (trust, authority, pagerank) trust / authority from Google, which flows through outgoing links to other pages.
Googlebot Google’s spider program
hit Once the standard by which web traffic was often judged, but now a largely meaningless term replaced by pageviews AKA impressions. A hit happens each time that a server sends an object – documents, graphics, include files, etc. Thus one pageview could generate many hits.
hub (expert page) a trusted page with high quality content that links out to related pages.
HTML (Hyper Text Markup Language) directives or “markup” which are used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines, and should generally be strictly and exclusively adhered to on web pages.
impression (page view) The event where a user views a webpage one time.
in bound link (inlink, incoming link) Inbound links from related pages are the source of trust and pagerank.
index Noun – a database of WebPages and their content used by the search engines.
index Verb – to add a web page to a search engine index.
indexed Pages The pages on a site which have been indexed.
inlink (incoming link, inbound link) Inbound links from related pages are the source of trust and pagerank.
keyword – key phrase The word or phrase that a user enters into a search engine.
keyword cannibalization The excessive reuse of the same keyword on too many web pages within the same site. This practice makes it difficult for the users and the search engines to determine which page is most relevant for the keyword.
keyword density The percentage of words on a web page which are a particular keyword. If this value is unnaturally high the page may be penalized.
keyword research The hard work of determining which keywords are appropriate for targeting.
keyword spam (keyword stuffing) Inappropriately high keyword density.
keyword stuffing (keyword spam) Inappropriately high keyword density.
landing page the page that a user lands on when they click on a link in a SERP
latent semantic indexing (LSI) This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as “Long Tail Searches”. The majority of searches consist of three or more words strung together. See also “long tail”. The significance is that it might be almost impossible to rank well for “mortgage”, but fairly easy to rank for “second mortgage to finance monster truck team”. Go figure.
link An element on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page.
link bait A webpage with the designed purpose of attracting incoming links, often mostly via social media.
link building actively cultivating incoming links to a site.
link condom Any of several methods used to avoid passing link love to another page, or to avoid possible detrimental results of indorsing a bad site by way of an outgoing link, or to discourage link spam in user generated content.
link farm (free for all, link exchange) a site devoted to directory pages. Link farms allow links to sites of low or no quality, and add no value themselves. Quality directories are usually human edited for quality assurance.
link juice (trust, authority, pagerank)
link love An outgoing link, which passes trust, unencumbered by any kind of link condom.
link partner (link exchange, reciprocal linking) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal nature.
link popularity a measure of the value of a site based upon the number and quality of sites that link to it
link spam (Comment Spam) Unwanted links such as those posted in user generated content like blog comments.
link text (Anchor text) The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and link to the content on the landing page. Ideally all three will share some keywords in common.
long tail longer more specific search queries that are often less targeted than shorter broad queries. For example a search for “widgets” might be very broad while “red widgets with reverse threads” would be a long tail search. A large percentage of all searches are long tail searches/
LSI(Latent Semantic Indexing) This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as “Long Tail”. The majority of searches consist of three or more words strung together. See also “long tail”. The significance is that it might be almost impossible to rank well for “mortgage”, but fairly easy to rank for “second mortgage to finance monster truck team”
mashup A web page which consists primarily of single purpose software and other small programs (gizmos and gadgets) or possibly links to such programs. Mashups are quick and easy content to produce and are often popular with users, and can make good link bait. Tool collection pages are sometimes mashups.
META tags Statements within the HEAD section of an HTML page which furnishes information about the page. META information may be in the SERPs but is not visible on the page. It is very important to have unique and accurate META title and description tags, because they may be the information that the search engines rely upon the most to determine what the page is about. Also, they are the first impression that users get about your page within the SERPs.
metric A standard of measurement used by analytics programs.
MFA Made For Advertisements – websites that are designed from the ground up as a venue for advertisements. This is usually, but not always a bad thing. TV programming is usually MFA.
mirror site An identical site at a different address.
monetize To extract income from a site. Adsense ads are an easy way to Monetize a website.
natural search results The search engine results which are not sponsored, or paid for in any way.
nofollow A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not follow either any links on the page or the specific link. A form of link condom.
noindex A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not index the page or the specific link. A form of link condom.
non reciprocal link if site A links to site B, but site B does not link back to site A, then the link is considered non reciprocal. Search engines tend to give more value to non-reciprocal links than to reciprocal ones because they are less likely to be the result of collusion between sites.
organic link organic links are those that are published only because the webmaster considers them to add value for users.
outlink (Out going link)
pagerank (PR) a value between 0 and 10 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors.
pay for inclusion PFI The practice of charging a fee to include a website in a search engine or directory. While quite common, usually what is technically paid for is more rapid consideration to avoid Googles prohibition on paid links.
portal A web service which offers a wide array of features to entice users to make the portal their “home page” on the web. IGoogle, Yahoo, and MSN are portals.
PPA (Pay Per Action ) Very similar to Pay Per Click except publishers only get paid when click throughs result in conversions.
PPC (Pay Per Click) a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.
proprietary method (bullshit, snake oil) sales term often used by SEO service providers to imply that they can do something unique to achieve “Top Ten Rankings”.
reciprocal link (link exchange, link partner) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal and potentially incestuous nature.
redirect Any of several methods used to change the address of a landing page such as when a site is moved to a new domain, or in the case of a doorway.
regional long tail (RLT) a multi word keyword term which contains a city or region name. Especially useful for the service industry.
RLT see Regional Long Tail
robots.txt a file in the root directory of a website use to restrict and control the behavior of search engine spiders.
ROI (Return On Investment) One use of analytics software is to analyze and quantify return on investment, and thus cost / benefit of different schemes.
sandbox There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behavior of the sandbox is not universally accepted among SEOs.
scrape stealing content and re-posting it on another site, often facilitated by automated bots.
SE (Search Engine)
search engine (SE) a program, which searches a document or group of documents for relevant matches of a users keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google and Yahoo search the entire internet for relevant matches.
search engine spam Pages created to cause search engines to deliver inappropriate or less relevant results. Search Engine Optimizers are sometimes unfairly perceived as search engine Spammers. Of course in some cases they actually are.
SEM Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
SEO Short for search engine optimization, the process of increasing the number of visitors to a Web site by achieving high rank in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that users will visit the site. It is common practice for Internet users to not click past the first few pages of search results, therefore high rank in SERPs is essential for obtaining traffic for a site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine.
SERP Search Engine Results Page
site map A page or structured group of pages which link to every user accessible page on a website, and hopefully improves site usability by clarifying the data structure of the site for the users. An XML sitemap is often kept in the root directory of a site just to help search engine spiders to find all of the site pages.
SMWC (Slapping Myself With Celery) indicates an extreme reaction similar to a “spit take” but more vegan-trendy. Often combined with other exclamatory acronyms. – WTF/SMWC, or perhaps ROTFL/SMWC.
SMM (Social Media Marketing) Website or brand promotion through social media
SMP (Social Media Poisoning) A term coined by Rand Fishkin – any of several (possibly illegal) black hat techniques designed to implicate a competitor as a spammer – For example, blog comment spamming in the name / brand of a competitor
social bookmark A form of Social Media where users bookmarks are aggregated for public access.
social media Various online technologies used by people to share information and perspectives. Blogs, wikis, forums, social bookmarking, user reviews and rating sites (digg, reddit) are all examples of Social Media.
social media marketing (SMM) Website or brand promotion through social media
social media poisoning (SMP) A term coined by Rand Fishkin – any of several (possibly illegal) black hat techniques designed to implicate a competitor as a spammer – For example blog comment spamming in the name / brand of a competitor
spam ad page (SpamAd page) A Made For Advertisement page which uses scraped or machine generated text for content, and has no real value to users other than the slight value of the adds. Spammers sometimes create sites with hundreds of these pages.
spamdexing Spamdexing or search engine spamming is the practice of deceptively modifying web pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner. – Wikipedia
spammer A person who uses spam to pursue a goal.
spider (bot, crawler) A specialized bot used by search engines to find and add web pages to their indexes.
spider trap an endless loop of automatically generated links which can “trap” a spider program. Sometimes intentionally used to prevent automated scraping or e-mail address harvesting.
splash page Often animated, graphics pages without significant textual content. Splash pages are intended to look flashy to humans, but may look like dead ends to search engine spiders, which can only navigate through text links. Splash pages are bad for SEO and usually a pain in the ass for users.
static page A web page without dynamic content or variables such as session IDs in the URL. Static pages are good for SEO work in that they are friendly to search engine spiders.
stickiness Mitigation of bounce rate. Website changes that entice users to stay on the site longer, and view more pages improve the sites “stickiness”.
submission
supplemental index (supplemental results) Pages with very low trust, which are still relevant to a search query, often appear in the SERPs with a label of Supplemental Result. Googles representative’s say that this is not indicative of a penalty, only low trust.
text link A plain HTML link that does not involve graphic or special code such as flash or java script.
time on page The amount of time that a user spends on one page before clicking off. An indication of quality and relevance.
URL Uniform Resource Locator – AKA Web Address
user generated content (UGC) Social Media, wikis, Folksonomies, and some blogs rely heavily on User Generated Content. One could say that Google is exploiting the entire web as UGC for an advertising venue.
walled garden a group of pages which link to each other, but are not linked to by any other pages. A walled garden can still be indexed if it is included in a sitemap, but it will probably have very low pagerank.
web 2.0 Is characterized by websites which encourage user interaction.
white hat SEO techniques, which conform to best practice guidelines, and do not attempt to unscrupulously “game” or manipulate SERPs.
Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.
Although SEO helps to increase the traffic to one’s site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.
SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.
The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.
After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.
When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one pages (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index to the search string.
There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, MSN, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top.
The last step in search engines’ activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.
Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Yahoo! are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.
There are many examples of the differences between search engines. For instance, for Yahoo! and MSN, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.
This plugin easily integrates the Google Syntax Highlighter into your WordPress blog.
h1.post-title, .post h1 #Blog1 h1, #Blog2 h1 { font-size:1.5em; }
.header {background:white; }
.footer {font-weight:bold; }
To using this plugin to your blog post, put code into <pre> tag in HTML mode (Choose HTML tab when post new article):
Put your code here...
It’s very easy 
. Wish you success!